Location:
International Mass Timber Conference
Portland, OR
Speaker:
Date & Time:
03.27.2025 | 10:30am-12:00pm
Mass timber is known for sustainability, structural integrity and aesthetic appeal, making it a great choice for contemporary construction. Yet, to secure stakeholder buy-in, professionals must deliver a cohesive and compelling narrative.
Join Mithun communications director Marna Abrams for “Advancing Mass Timber: Effective Storytelling for Mass Timber Adoption Across Sectors,” a panel discussion that will explore communication strategies to effectively promote mass timber, emphasizing best practices in storytelling. The panel will also share innovations that advance the sourcing and carbon impact of wood—a complex topic requiring simplified communication for public understanding. The session will cover a range of case studies and approaches, ensuring that attendees leave with actionable strategies to effectively communicate mass timber’s benefits, fostering stronger stakeholder buy-in and adoption relevant to their market position.
Marna’s co-panelists include Cambium VP of sales Jeff Cohen and Polygon director of marketing Deanna Talbot. Skanska director of communications Daniela Arellano will moderate the discussion.
Date Posted: 03.27.2025
