Retail Powerhouse

REI Denver Flagship Store

Denver, CO

Saving a Threatened Landmark

Transformation of the 1901 Denver Tramway Power Company Building into an outdoor equipment retail store was nothing short of remarkable. The complex renovation preserved the threatened landmark’s essential character, improved its structural integrity, achieved significant environmental goals and artfully incorporated REI’s retail program within its historic context.

Commitment to Conservation

The adaptive reuse project highlights REI’s conservation ethic, while delivering a warm, immersive retail environment. Leaving the building’s internal structure and systems exposed as finished surfaces, as well as recycling materials found on site, created visual links to the landmark’s industrial origins.

Partnerships Yield Community Benefit

The project incorporated broad participation by public, private and community stakeholders to save the historic structure and serve the greater community. Resulting planning and design strategies extend the public park system, creating adjacencies to major bike routes and a whitewater kayak course along the Platte River.

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